I questioned success my whole life.

It was a very abstract term for me to define, and even harder to achieve. I always kept asking myself, “what defines success?”

Thankfully, I don’t need to ask the same unnecessarily philosophical questions doing my job. …

It’s easy to fall into the trap of thinking that since your product is so good, all you need to do is launch it and people will buy it.

But in order for your product to be successful, there are some things you need to consider first.

Today, the SaaS

Imagine that you have worked endlessly on your product and got so close to providing users excellent value through a perfect user onboarding experience.

How would you then know if your onboarding process is successful or not?

It is a must that you prove the success of your onboarding!


Imagine you own a little shop in a small town and you nearly know all your customers personally.

In this case, it would be easy for you to find out which customers stopped buying from your store.

After realizing that some of these people that you know stopped buying from…

If you have a fantastic product, but people just don’t see it, there might be a certain point where users get stuck or give up on the product before reaching the ‘’Aha!’’ moment.

I hear you asking, ‘’how do I know that people fully benefit from my product?’’



Back in 2018, I went to the same coffee shop for ten months straight just because they had loyalty cards.

True story.

Now I might come off as a cheapskate, but in my defense, they had great coffee, I could share their location on my Instagram stories, and they started…

Whenever I’m watching a movie, and the dumb character just dives into the fight without a strategy, I know that they will regret it and regroup to make a strategy.

Everyone knows that that action won’t help with anything.

But this is real life.

So if you screw up, you…

We all know that kid from middle school, which everyone had big hopes for, but didn’t turn into an extraordinary genius, or vice versa; the lazy kid in class becoming an unexpected success…

Come to think of it; it’s not always only people that prove other people’s expectations wrong.


In 2021, you can master (almost) anything at the comfort of your house.

Online courses and classes gave us a chance to educate ourselves, without being obligated to physically attend them. And fortunately for you as someone interested in learning more about designing products, it applies to product design too!

As a business, retaining the best of the best, that will generate the best results for your business is in your best interest.

I know, that’s a lot of bests

But the best businesses are defined by the performance of their best employees.

And in this article, I want to…


The easiest way to show how your product works. https://userguiding.com/

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